Vincent Goodbrand – Strategic PR & Crisis Communications Consultant

With extensive experience in crisis and change communication – I help companies navigate mergers, major transformations, and traditional PR.

Services

Change Communication

Communication planning and hands-on support during mergers and other reorganizations that impact corporate structure. I align internal and external dialogue, craft core messages, and produce materials for management, employees, investors, and the media.

Crisis Communication

On-demand support when you need it: scenario planning, Q&A documents, and media training to ensure you're prepared when the unexpected occurs.

Editorial Content

Website copy, newsletters, blogs, and social media that strengthen brand presence and boost SEO.

PR Strategy & Execution

Pitch packages, press releases, media lists, and campaigns that build trust. 

Market & Policy Monitoring

Data-driven tracking of regulations, trends, and public opinion – providing early warnings and actionable recommendations. 

Media Training & Spokesperson Coaching

Practical on-camera and interview sessions with personalized feedback and ready-to-use key messages. 

Creative and Effective Communications Expert – Based in the Malmö and Copenhagen Region, Operating Across Sweden

I am a PR and communications consultant based in the Malmö and Copenhagen region – working nationwide – combining crisis preparedness with creative storytelling. With expertise in crisis communication, strategic PR, editorial content, and change communication, I support organizations before, during, and after any storm. From Mathem’s restructuring to projects in tech and NGOs, I deliver engaged, tailored advice.
I work on-site in Skåne & the Copenhagen region or wherever you are in Sweden. Call +46 70‑795 84 09 or email vincent@goodbrand.se to continue the conversation. 

Why Choose Goodbrand PR?

I provide tailored communication solutions with a strong focus on results. 

Crisis Support When You Need It

I’m always accessible and take control of the situation before it escalates. 

Strategy + Execution in One Package

From core messaging to final copy and pitch – you get a partner who both plans and delivers. 

Honest, Direct, and Committed

I never promise the moon, but you’ll always get 100% transparency and dedication. 

Contact Me

Get in touch for professional PR and communication advice. 

Frequently Asked Questions

Here you’ll find answers to common questions about my services and how I work. 

What Is Crisis Communication?

Crisis communication involves providing strategic support during crises to quickly and effectively manage communication with stakeholders and the media. 

What Is Change Communication?

Change communication refers to managing communication during transitions such as mergers, bankruptcies, or restructurings, both internally and externally. 

How Do You Work with Strategic PR?

I develop tailored PR strategies that strengthen brands and increase recognition through media and targeted communication. 

What Type of Content Can You Help With?

I create editorial content for websites, press releases, newsletters, and social media to effectively reach your target audience. 

Do You Only Work Locally in Skåne?

No. I’m based in the Malmö and Copenhagen region, but I take on projects across Sweden. I work on-site here when needed or fully remotely – tailored to your needs. 

Can You Guarantee Results?

Results can never be guaranteed, but I always promise 100% commitment to achieving your goals. 

Contact Me Today for Tailored Communication Support!

Need help with crisis communication, strategic PR, or change communication? Get in touch for professional and dedicated communication consulting.